A crucial skill of someone who can make money online is knowing how to find a good niche for affiliate marketing. Not only does the niche have to be lucrative, but you also have to make sure the market’s not too saturated in order to be able to rank for it in search engines.
In an awesome niche, the earning potential is endless. Find a really good one and you’ll basically be able to “print money”, as they say.
So how do we do this? How can we find a niche that’s great for an affiliate business?
The following steps will guide you towards finding keywords that you can use to build your blog or ad campaigns around.
I’ll be using Jaaxy for my keyword research, and if you don’t have a keyword tool yet I suggest that you check out my review.
Once you’ve got access to a keyword tool, proceed down this post to learn how to find a profitable niche for your affiliate blog!
Table of Contents
Find A Niche That Captures Your Interest
First and foremost, you’re gonna have to find something to write about. In heaps!
So the optimal solution would be to find a subject that you’re really interested in and know plenty or just wanna learn more about.
This could be a hobby, passion, your line of work or just really quirky products. As long as what you’re writing about can hold your interest over a longer period, you’re off to a good start.
So take a few moments to think about what you enjoy and can educate people about. I know that it’s easier said than done, so don’t feel like you have to come up with one right away. Take your time.
After some consideration, I personally decided to go with the niche “NFL Laptop Bags”.
Can You Find Any Related Products?
Once you’ve come up with a direction for your content, take a look at Amazon and see if there are any products related to the niche you’ve picked. The more, the better!
I’d also recommend that you make sure many of them have scored higher than 4 stars in the customer reviews, as you want to pitch quality products to your audience.
Don’t worry if you also see plenty of products with lousy score. In fact, you can make money on bad products too, by recommending better alternatives. So as long as there is a good mix of good and bad products, you’re good to go!
If you can’t find any related products on Amazon, you may want to Google your niche to find another merchant. Just make sure they’ve got an affiliate program, so that you get paid commissions for your leads.
Unfortunately, in my case, there weren’t many related laptop bags on Amazon. This meant I had to go look for an alternative merchant, so I did a quick Google search for my niche.
I ended up on a page called FansEdge, which had plenty of NFL bags for sale. Now I just had to make sure they had an affiliate program I could join.
So I logged onto ShareASale and searched for the merchant (FansEdge.com), and BINGO… they accept affiliates and pay 10% per sale! Even higher rates than Amazon!
This naturally meant that there were products we could promote on our new blog. Moving on!
How To Find A Good Niche For Affiliate Marketing: It All Boils Down To Keywords
Alright, so we’ve got a niche and there are products you can pitch to your audience. Now we need to know if there actually is an audience we can market to.
This is where Jaaxy will be extremely handy, as it will do most of the work for us. It will almost be like cheating on a test, but don’t worry – we’ll not get in any trouble. (as long as you don’t tell anyone!)
A Quick Note On Keyword Requirements
When I’m looking for keywords I always aim to grab less competitive ones. (aka the “low hanging fruit”)
I do this in order to be able to rank in search engines – even with a new website. This increases my chances of earning with my blog even in its early stages.
So what keywords do I look for in Jaaxy? (My Keyword Criteria)
- It needs to make sense grammatically.
- Average monthly searches (Avg) has to be over 20.
- The quoted search results (QSR) – aka my real competition – has to be below 100.
These are my only three criteria for keywords found in Jaaxy. If they match, I’ll add it to a list of potential keywords to write content around.
Researching Some Keywords
So let’s do some research. Begin with opening up Jaaxy. I usually start by searching for my niche first, to see if there’s any keyword I can build a blog around.
In this case, I was fairly lucky. The keyword matched the criteria and even had the .com domain available, so it would be possible to launch a blog with the address “NFLLaptopBags.com” if I would’ve wanted to. However, having an exact-match domain isn’t crucial – it’s just a bonus – as it’s mainly the product keywords we’re aiming to rank for in Google and other search engines.
So after the first search, I got a hint that there could be a market that I could pitch these products to. Although, one good keyword is far from being enough, so proceeded with some more research.
This time I searched for the products in Jaaxy, in hopes of finding more indications about this being a hot niche.
As you can see, I found some more good keywords related to the niche. I placed them all in a list in Jaaxy, to keep track of which ones I’ve already written posts around.
What About Your Competition?
Alright, so we have a niche and some initial keyword for it. Now what?
Well, I had to make sure that I had a chance to rank for the keywords. In order to do this, I needed to analyze my competition.
I prefer to do this directly in Google, as it gives me a clear overview of my chances of ranking on the first page.
What do I look for in Google?
As I research my competition on the first page, there are a few criteria I look for in order to find a keyword that’s worth going after:
- No or few results have the exact keyword in their title or content.
- There are multiple results from one domain. (doublets)
- The results page contains no or few e-commerce websites.
- Google is showing social websites. (Pinterest, Google, Twitter etc)
- There are ads.
So, as always, I began with the niche keyword first. (“NFL Laptop Bags”)
The results were promising, as the first page was showing me two instances of doublets; two results from the same page.
This is generally a sign that Google doesn’t have enough relevant pages to show you, and is “filling in the blanks” with more pages from one website. My new site could very likely be a good candidate for this results page.
What’s perhaps even more noteworthy is that Google didn’t display any results that matched my keyword exactly, which further strengthened my theory that I was onto a good niche.
I just had to check the product keywords to make sure.
As luck would have it, the product results looked very similar to the main keyword. There were also some Pinterest boards in the results, further proving to me that nobody was actually trying to rank for these exact keywords.
NOTE: If I see lots of e-commerce sites ranking on the first page I usually go look for another niche – IF they are ranking for the exact keyword in title and/or content. However, in the results shown above, these sites are ranking purely by chance simply because they happen to mention something that is remotely related to my niche and have high authority.
After looking through some more results for my product keywords, I felt satisfied and decided that the niche would be good enough to build a website around.
Mission accomplished… or?
Can You Earn From Your Niche?
In most cases, you wanna make sure that the niche you’re trying to rank for has potential for long-term traffic and sales. To do this, I usually check Statista, which 9 times out of 10 can come up with the forecast I’m looking for. (In other cases, I just use Google.)
However, I don’t spend too much time delving into what the market may look like in the future. I just look for an indication that it’s worth going after.
When I saw that the market for laptop bags would hit $2 billion by 2021, I knew I had a winner for a website with potential to generate long-term sales.
I had found my niche!
Finding a good niche to build an affiliate site around is quite easy when you know what to look for.
The process I always go through aims to make sure that the niche matches a few requirements before I proceed with creating my site:
- I find the niche interesting in one way or another. (It’s a passion, area of expertise or something I wanna learn more about)
- There are products available in the niche, and can be promoted through an affiliate program.
- I can find several low competition keywords with some traffic.
- The niche has potential to be generating revenue for years to come. (This one could be optional, especially if you’re going for a trending topic that’s only temporary.)
When your niche pass these four steps, chances are high that you’ve got a great niche to build your marketing efforts around.
What’s left for you to do now, is to find your very own niche and start building your site around it. Only by putting your keyword strategy into action and start testing you will truly know that your niche is totally awesome.
Let me know in the comments if you need any help or wish to leave me some feedback on the post!
To your success!